New Britain Museum of American Art Style Audit

I was commissioned to research and provide suggestions on establishing strong brand consistency for the New Britain Museum of American Art (NBMAA). The result is a suggestion binder that investigates the following:

1. Current trends at other prominent cultural institutions.
2. Inconsistent components which weaken the connectedness of the NBMAA brand.
3. Successful components of existing materials of NBMAA.
4. Suggestions that might create more harmony utilizing a visual system. The following pages serve only as creative recommendations to help during the development of new print material.